Streatively Yours
I'm Gem and I am #Thunderwolf, a freelance strategic, creative copywriter.
I work with lovely people who are passionate about what they’re doing – whether that’s B2B or non-profit.
From brand copy to strategic communications, I’m a copywriter with a marcomms background or an all-rounder with a copywriting background.
Introducing Thunderwolf Gem.
Back in 2007, when smartphones were brand new, and Woolworths was still the heart of every town, bright-eyed and bushy-tailed, I accepted my first job as a copywriter. Fast-tracked through the grad scheme, I also took on agency marketing duties and since then I’ve been ping-ponging between marcomms and copywriting (with a short foray into primary teaching).
To cut a long story short, I’ve been around the block and I’m better than I let on. (Jus’ keepin’ it humble.)
Take a trip back in time
The marcomms years
From charity marketing to agency development, this is where I reintroduced myself to copywriting while learning a lot about hats. It’s well-known that marketers wear many hats and find themselves responsible for the widest-ranging projects. Fortunately, I’m a fan of headwear.
2007 - 2012
Honing my craft
Waltzed out of university and into copywriting. I became known as the digital specialist and mainly worked on B2B projects. After heading to the big smoke, I freelanced before accepting a full-time position as a Copywriter at Ocado's internal creative agency.
2014 - 2017
Flight risk alert
Had a wobble and thought I should try something else so I packed up a bag and set off to travel the world, freelance, volunteer and trek to Machu Picchu. Came back and became a teacher after a brief foray into publishing. Turns out teaching is much harder than it looks and I don’t have more energy than a children’s television presenter so it was back to a desk for me.
2018 - 2022
2023
Thunderwolf was born
And the rest was history...
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