Better communication starts with inclusion
- gem7930
- Sep 10
- 2 min read
Updated: Sep 11
1/4 CEOs and 40% of millionaires are dyslexic
Why inclusive communication should be standard, not an afterthought
We like to tell ourselves that communication is for everyone. But too often, content is written in a way that excludes more people than it includes. Jargon-heavy reports, dense websites, “easy read” documents that aren’t actually easy to read—it all creates barriers.
A common mistake I see is business directors using formal or academic language to write to other business owners. A desire to prove they know what they're talking about. Misguided when we consider the stats.
Inclusive communication isn’t a nice-to-have. It’s the foundation of trust, clarity and good business.
Why does it matter?
Because not everyone reads, processes or understands information in the same way.
Around 15% of the UK population is neurodiverse.
1/4 CEOs and 40% of millionaires are dyslexic
1 in 6 adults struggles with literacy.
Many people face visual impairments.
And let’s be honest, we're all busy so everyone benefits from clearer communication.
If your content is confusing, cluttered or inaccessible, you’re not just excluding people—you’re also missing opportunities, undermining your brand and creating mistrust.
So what do we mean by inclusive communication?
Inclusion is about making sure information is usable and understandable for as many people as possible. That means thinking about:
Language: Plain English, short sentences, avoiding jargon.
Formats: Easy read documents, large print, audio versions, subtitles and captions.
Structure: Clear headings, logical flow, and bite-sized chunks of information.
Design: Good colour contrast, legible fonts, and layouts that work on different devices.
It’s not about dumbing down. It’s about opening up.
The business case (yes, there is one)
Accessible communication isn’t just ethical—it’s practical. It:
Reduces misunderstandings and mistakes.
Builds trust with clients, staff and stakeholders.
Saves time and resources spent on “explaining again.”
Strengthens your reputation as a purpose-driven, people-first organisation.
Championing inclusion
If your reports, campaigns or internal comms aren’t landing the way you want them to, maybe it’s not the message. Maybe it’s the delivery.
Let’s make communication better for everyone.
Inclusive Communications at Thunderwolf
From translating goverment policy for frontline teams during lockdown, to producing Easy Read letters and policies, Thunderwolf has a passion for inclusive communication.
At Thunderwolf, we’ve worked across education, health, social care and purpose-driven organisations. The pattern remains the same: when communication is made accessible, engagement increases, trust improves, and outcomes are more favourable for everyone.
How we can help
Easy read reports for people with learning disabilities.
Child-friendly information for schools, charities or healthcare providers.
Accessible internal comms so your team—wherever they are, whoever they are—gets the message.
Plain-language summaries alongside complex technical documents.
